It seems to me that EA is shooting themselves in the foot. The old out of sight, out of mind mentality. Not everyone has the memory equivalent to that of a gnat and most people hit by this will definitely remember. It's rather amusing in that EAxis (by refusing to address this) is encouraging folks to use cracked copies just to avoid SecuRom. I buy my games under the undoubtedly niave view that they are "safe". No more. I sit here staring at my shiny, new system, I have to ask myself..."Is it worth it?". I think not. That leaves me with a bitter taste in my mouth and a bunch of useless CDs.