You can use Sims 2 Poster Importer, it's the easiest way (I think) to make them. That's what I use. Here's the description:
This utility will allow you to import posters to The Sims 2. You will be able to set the name, price, fun rating and room rating for every poster you create. You just need to create the bitmap and Poster Importer will do everything for you (it will automatically create a new item with every poster you import and place it in the right downloads folder). And here's the link:
http://www.simprograms.com/programs_sims2_object-editors.jspI think it's super-easy, you should at least try it out.