(Snootysims)
The official Sims 3 site posted a new blog today from Eric Holmberg-Weidler, Sims 3 designer, but was removed shortly after. Fortunately, InfiniteSims saved it and you can read it here:
http://www.infinitesims.com/games/sims3/developer/blogs/1451-collecting-the-sims-3.html